HelloAgile® eine Marke der HelloNew GmbH & Co. KG
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With LEGO® SERIOUS PLAY®, participants playfully develop solution concepts, new collaboration models, innovative business strategies and other answers to a wide variety of questions within a moderated process. The group size is limited to a maximum of 12 participants per team, which typically work with a "LEGO® SERIOUS PLAY® Identity and Landscape" material set.
During the workshop various questions are posed, which are coordinated in advance between the client and the LEGO® SERIOUS PLAY® facilitator. Each answer is built with LEGO®. We work with metaphors which are understandable even across language barriers.
In the first phase of the workshop, participants are building individual models.
In the second part, the individual results are then combined into a large group model. In this phase, dependencies, influencing factors, and initial practical applications become clear. At the end, the results from each group are documented, presented, and concrete action items are derived.
Depending on the goal, duration, and target group of the workshop, the LEGO Serious Play method can be adapted and customized. LEGO Serious Play is suitable for groups ranging from 1 to 100 participants and can address questions from various contexts.
LEGO® SERIOUS PLAY® combines the advantages of playful team collaboration with solving complex business challenges. The method is a process that looks more or less the same in every workshop and consists of three stages.
The first stage is the individual model, where each workshop participant builds their own model.
This is followed by the group model, where all individual models are combined into a large model, creating a unified picture.
In the third stage, external factors that influence the group model are built into a system model.
The method is highly scalable, which makes LEGO® SERIOUS PLAY® an exciting format, even for large groups with over 100 participants.
Developed by LEGO® in 1996 for innovative strategy development, the method was made available to the public six years later along with the LEGO® SERIOUS PLAY® product line. The LEGO® sets, specially assembled for the method, contain a wide range of various bricks designed for optimal use in LEGO® SERIOUS PLAY® workshops. LEGO® SERIOUS PLAY® is now widespread and helps both startups and large companies like NASA solve problems. Even online, LEGO® SERIOUS PLAY® manages to bring teams closer together despite distance.
As previously described, LEGO® SERIOUS PLAY® helps answer complex questions in a business context. The questions are coordinated in advance and could be:
• How do I want to work in our company in three years?
• How can we become the most attractive employer in our industry?
• What contributions can I make to advance digitalization in the company??
• How does the department (IT / Sales / Marketing / HR) contribute to achieving the company's vision?
• Which external influencing factors affect our development?
• How can our company increase its revenue tenfold in the next three years?
But even without a specific problem, Lego Serious Play helps identify new ideas and business areas while also contributing to team building. Accordingly, it can be used during an annual general meeting, a barcamp, or a departmental conference—even for introductory half-day formats or shorter sessions. In this case, the questions would be adapted accordingly and could be:
• What does the future of education look like?
• What major innovations are yet to come?
• What does the workplace of the future look like?
• How can we align our business model with the megatrend of sustainability?
